Lancôme has announced that the elegantly refined Miss Anne Hathaway shall be fronting it’s new advertising campaigns that shall soon be seen everywhere from Tokyo to Paris.
“Anne Hathaway is a radiant young woman who perfectly embodies modern femininity,” said Odile Roujol, president of Lancôme International, in a brief statement. “We know she will portray all the passion and excitement of our new fragrance, to be launched throughout the world in September 2008.”
Lancôme’s announcement comes several months after circulated reports that the Devil Wears Prada star had been in initial discussions with the L’Oréal-owned brand.
