HIV is a disease consistently on the increase and whilst many young people believe HIV will never touch their lives, globally over 40 million people live with HIV and AIDS. Shockingly, half of all new HIV infections are among young adults under 25 – it is estimated every 15 seconds a person aged 15-24 becomes infected with HIV/AIDS.

A decline of awareness surrounding HIV prevention has been a contributing factor for the expanding epidemic in this age group, and the motive behind The Body Shop & MTV ‘Move Your Lips’ campaign and sale of new Limited Edition Guarana Lip Butter (RRP: £5.00), which launches on 27th March 2008. All proceeds from every Guarana Lip Butter sold goes directly to the Staying Alive Foundation , funding HIV awareness and prevention for young people around the world.

New Limited Edition Guarana Lip Butter contains a unique formula to restore moisture levels and protect delicate lips. Natural ingredients include guarana berry from the Amazon Basin in Brazil, which is renowned for its stimulant and energy-enhancing properties and natural antioxidant properties. And for ultimate moisturisation, this lip butter also contains Community Trade shea butter from Ghana and beeswax from Zambia, both ingredients sourced through The Body Shop fair trade programme.

Make a difference and ‘Move Your Lips’ about HIV/ AIDS, the greatest epidemic the world has ever faced – to find out more about the campaign log onto www.moveyourlips.com or step instore. Your purchase alone can make a real and positive impact on lives all over the world.

Please go to www.thebodyshop.co.uk for further details.