In September at the S/S 2009 Fashion Week in New York, many visited Bryant Park’s exclusive tents for a glimpse of what trends are expected to blossom next year. However, the collections on the runways were not the only designs being unveiled. LU Biscuits, known as the “chic little biscuit” from France, partnered up with fashion designer Erin Fetherston to create a limited-edition packaging that, like the platinum blonde, enchants shoppers.
“I’m excited to have the opportunity to create my own design for LU biscuits, which I’ve always enjoyed,” says Featherston. “France represents a major inspiration for my collections, and LU Biscuits are similarly inspired by the French sense of style, indulgent taste and fine, quality ingredients.”
Since its start in 1850, baker Monsieur LeFevre and his wife Mademoiselle Utile, proudly announced their love for chocolate and each other by placing their initials on every package they sold in their native Nantes. The iconic image of a little schoolboy feasting on a buttery cookie coated with rich chocolate, delighted audiences around the world. After 150 years of baking many sweet delicacies, including wafers rolled in dark chocolate crème and biscuits coated in mint cocoa, a petit artist who befriended Ellen Von Unwerth and actress Kirsten Dunst, would again bring a bit of France to the United States.
Fetherston, who moved to Paris after graduating from UC Berkeley in 2002, has expertly channeled the Parisian spirit in her own collection of ethereal, delicate dresses with dove-gray and pearl white hues. Consequently, her goal to give LU Biscuits a “high-fashion makeover” proved successful for the decadent dessert, showcasing her sketches adorned with statuesque sprites in ruffled dresses holding crisp chocolate cookies. Although the limited-edition packaging will be available in U.S. retail stores in 2009, Fetherston shares some tips on how to infuse “Parisian chic” into wardrobes, making any fashionista deliciously unforgettable.
Create A Signature Look
The ultimate luxury in fashion is to be yourself and celebrate your personality with a signature style, and personally I love the effortless élan of all things French. Set yourself apart by crafting an individual look –a simple item like a dress can be personalized in so many ways and can really take you anywhere. To tap into your signature style, create an inspiration board of your favorite magazine clippings and photographs for fresh, new ideas. Visit galleries and museums for even more inspiration from art, photography, fashion, and design.
Pay Attention To Detail
An easy way to exude European sophistication is to offset your signature style with chic but unique accessories. Incorporate the eccentric glamour of Paris into your look for fall with extras like textured tights, cat eye glasses, wool berets, and feathered headbands. A feminine peacoat or trench in luxe, unexpected fabrics like brocade and tweed will also elevate your singular style.
Entertain In Style
Hosting a dinner party or entertaining in your home is a chic, unexpected alternative to going out. Invite your friends over for a Parisian-themed dinner and make sure to have something savory and sweet on hand. For a tasty treat, try making your own crepes or chocolate éclairs. For those a bit less domestic or more time crunched, French biscuits and wafer cookies from LU, such as Le Petit Écolier, are sure to be instant crowd pleasers. For a glamorous twist, coordinate your music with the setting and ask your guests to match their outfits to the Parisian theme as well.
Extend Personal Style To Your Home
Your home is another expression of your sense of style, so make sure to think about your space just as creatively as you would think about your clothes. If you gravitate toward all things vintage and romantic for your wardrobe, extend this style to your home as well. Incorporate antique mirrors or a vintage-inspired rug into your décor for a chic effect and a touch of personal style.
Enjoy Life’s Little Luxuries Every Day
Whether your passion is for fine red wine and French bread or your sweet tooth, find ways to enjoy the foods you love. Celebrate life’s little luxuries and savor the moment by enjoying your favorite treats, especially those that remind you of places you love. Personally, I’ve always been captivated by all things French, and one of my French favorites are LU biscuits. The signature LU cookie, Le Petit Écolier, with its rich European chocolate and buttery biscuit, is a completely chic and decadently delicious treat.













