Heidi Klum Goes Back to Beauty Basics

Heidi Klum at Victoria's Secret Spring Look Kit Launch. Courtesy of Temptalia.com

Heidi Klum at Victoria's Secret Spring Look Kit Launch. Courtesy of Temptalia.com

In the world of beauty and make-up, nothing rings truer than the age-old adage which sagely advises that ‘less is more’. With even premium mass beauty brands, such as L’Oréal, announcing that 2009 will be a year dedicated to cheaper products, it’s high time you brought your cosmetics wardrobe back to basics.

It is most refreshing to observe certain high-profile personalities use their popularity to promote this down-to-earth attitude, marking a distinct (and welcomed) change to the glitzy ostentatiousness of previous years. One such star is the ravishing Heidi Klum, who has teamed up with Victoria’s Secret and make-up artist Linda Hay to create a Spring Look Kit that contains the 5 basic essentials for recreating Heidi’s refined look–all for less than US$50/£35. Based on a palette of sensuous pinks, chocolates and nudes, the set contains a highlighter/blush duo in Fresh, eye shadows in Devoted, Primal, Rich and Champagne, high-definition mascara and lip gloss in Blush.

Launched earlier this week at New York’s Victoria’s Secret boutique at Lexington Avenue, Heidi was on site to demonstrate that a minimalistic approach to make-up is the best way to highlight one’s natural beauty. This Spring Look Kit will be what Heidi will be using to dress her face at the upcoming Oscars tomorrow, and is available exclusively at Victoria’s Secret boutiques in the States and online.

Speaking of Heidi Klum and the Oscars, this German-American beauty will be on the red carpet tomorrow donning a glorious red dress by Roland Mouret in support of Diet Coke’s Heart Truth campaign, which raises women’s awareness of heart disease. Heidi has also designed the Best Actress nominees’ gift, which includes a Victoria’s Secret Vintage Victoria lingerie set embellished with a diamond and pearl pin. This brooch, which can also be used as a hair pin, has been designed by Heidi to reflect the Hollywood glamour and sophistication of Tinseltown’s leading ladies.

So as you admire the sumptuous gowns and looks out on the Oscars red carpet tomorrow, remember Heidi’s lesson, which is that when it comes to enhancing your natural beauty, it is more about creativity and less about money.



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1 Comment »
  1. DIY Makeup
    10:43 pm on February 4th, 2010

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