Courtesy of Blue Marble Icecream

Tucked away within the bustling streets of New York City stands a luscious, melt-in-your mouth ice-cream parlour that is perhaps one of the city’s best kept secrets.

The Blue Marble Ice-Cream store in Brooklyn draws thousands of customers daily, offering rich ice-cream flavours courtesy of the finest organic ingredients sourced from upstate New York farms.

According to co-founder and proprietress Alexis Miesen-Brown, the philosophy behind Blue Marble Ice-Cream and its name derives from the essentiality of promoting eco-friendly products.

“Blue Marble got its name from the nickname for planet earth, the big blue marble. The idea was two-fold–first, that because we used only completely natural ingredients, our customers were actually tasting a piece of the earth when they were eating our ice-cream. Secondly, we wanted to use ice-cream as a modest, fun way to introduce people–especially kids–to the incredible tastes, landscapes and cultures of the world around them,” Miesen explains.

“Essentially, we wanted to offer consumers a high quality, integrity-packed alternative to some of the more mainstream and commercial ice-cream outlets in the area. We wanted young people to learn about the power of consumption and the impact our choices as consumers have on our surroundings and the well-being of our communities,” she adds.

Blue Marble not only advocates the use of natural ingredients in an effort to whip up the popularity of its infamous ice-cream concoctions (the strawberry flavour, made with real strawberries, is legendary), but also seeks to raise people’s awareness towards the environment. Its underlying message is that each and every one of us can effectively make a difference in saving the planet. In fact, Blue Marble is one of the most eco-friendly shops in the neighbourhood, going green with everything from its spoons to its electricity usage.

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