Last night, the Salvatore Ferragamo Old Bond Street boutique in London celebrated the start of the Frieze Art Fair 2009 with an exhibition by Blue and Joy.  Devised by Fabio La Fauci and Daniele Sigalot,  Blue and Joy creations are characterised by maverick characters, a selection of which are currently on display and for sale at the boutique.

As Kevin Robert, CEO of Saatch&Saatchi, remarks, “Blue and Joy are dreamers. They create smiles wherever their work lives. Ideas are what matters in today’s world, and Blue and Joy encompass that completely with their creativity shining through regardless of the medium. This show’s fearless.”

The exhibition culminates in a unique 2.30 by 1.5 metre bespoke button masterpiece made from 35,000 Salvatore Ferragamo vintage buttons. These buttons have been carefully selected from the maison’s Florentine factories and are made of a variety of materials, including mother-of-pearl, metal and bone.

Blue and Joy, Salvatore Ferragamo, 24 Old Bond Street, London, UK. Until 24 October 2009.