Miles Aldridge for Lavazza 2010

Lavazza has unveiled the 18th edition of its limited edition calendar, shot by the legendary Vogue Italia photographer, Miles Aldridge. Entitled ‘The Italian Experience’, the 2010 Lavazza calendar features 6 well-known models–from Daisy Lowe to Bianca Balti–who interpret and draw inspiration from classic Italian songs.

Fluorescent colours combine to give Aldridge’s pictures a futuristic glamour, whilst the contemporary style reflects Lavazza’s affinity with innovation, as it continues to explore the relationship between coffee and photography.

“I didn’t just want six ravishing beauties. I wanted six women that were larger than life in their different ways,” Aldridge explains. He continues, “I like Lavazza’s idea of asking an international artist rather than an Italian to talk about Italianess. It gives us another outlook, another viewpoint, another perspective we might not have considered. I like the concept of Italy being “filtered”, rather like coffee: it’s a nice image.”



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