Image courtesy of Krug Mind Share

Krug has teamed up with some of the greatest minds alive to create a unique auction–all in the name of charity.

On 5 November, Christie’s will be holding the Krug Mind Share auction, which will see 8 high-profile individuals, including WPP mogul Sir Martin Sorrell, Net-a-Porter’s  founder Natalie Massenet and Booker Prize winner Sir Salman Rushdie, auction 60 minutes of their personal time.

The highest bidder will be treated to a one-on-one private meeting with their chosen personality, and all proceeds raised at the live auction will be donated to charity. Massenet has selected Fashion Targets Breast Cancer, whilst Sir Philip Green, another one of the 8 participating contemporary minds, will be donating to the Autism Trust. Other charities benefiting from the Krug Mind Share auction will include the Lang Lang Foundation and the Breast Cancer Research Foundation.

As Sir Green remarks, “I am delighted to be participating in The Krug Mind Share auction and look forward to sharing my thoughts with my winning bidder!”

Financial Times / Krug Mind Share Benefit Auction, 5 November 2009, 7:30pm – 9:30pm, 8 King Street, St. James’s, London. Visit www.krugmindshare.com for further details.