A veritable genie in a bottle, Urban Decay Eyeshadow Primer Potion fulfils every beauty queen’s wish with its silky smooth ultra-sheer formula. The nude eye base contains silicone to ensure quick and easy application. Simply wave the magic wand, apply a thin coat and abracadabra! Watch the primer vanish and prep eyelids to perfection.

Less is more as this powerful primer dries almost instantly and acts like a magnet, grabbing pigment to create vibrant long-lasting colour without creasing. Perfect for daily use, this magic potion will keep your eyeshadow in place from morning to night, office to cocktails, and into the wee hours of the morning.

Want a little more oomph? Try the Primer Potion in Sin, a shimmering champagne colour. Either way, there’s no doubt that this genie packs a powerful punch. What more could a girl wish for?