Courtesy of Sunshine, Sachs & Associates

Tonic, a prominent media, ecommerce and community site that is focused entirely on ‘doing good’, has recently teamed up with Citta, a non-profit organization that supports remote and impoverished regions of the world, to create the ‘$100 for 100 Women in Need’ project.

From today, scarves will be sold for $100 via the Tonic website with 10% of the proceeds from every sale benefiting Citta and their work being done in impoverished areas of India and Nepal. In particular, these proceeds will fund the new Citta Jaisalmer Women’s Center in Rajasthan, India where women will be provided access to classes on health, hygiene and nutrition for themselves and their families.

Each handmade pashmina scarf features embroidered Sanskrit words selected by a diverse group of philanthropic celebrities that include Queen Latifah, Sting, David Bowie, Scarlett Johansson and Thandie Newton.

Susan Sarandon has chosen the Sanskrit word for ‘awake’ because ‘that is the first step, the basic state, the least and most one can be in their life, before any thing else can be practiced.  One must be awake to appreciate, to empathize, to act, to gain perspective and, most of all, to love.’  Thandie Newton’s word is ‘surrender’ because, as she remarks, ‘it is one of the most important words in Buddhist teachings and has come to mean a lot to me.’

Join Tonic’s ‘positively good’ revolution, follow in the footsteps of these philanthropic stars and pick up your scarf today.

Visit www.tonic.com for further details and to purchase the celebrity scarves.