Who would have thought that a mouthless cat could help create one of the top lip products made for women? Since Japan-based design company Sanrio first debuted Hello Kitty on a coin purse in 1974, the irresistible white feline’s bubblegum appeal has enjoyed widespread success.Ever since M.A.C. Cosmetics and Sanrio Global Consumer Products created M.A.C Hello Kitty earlier this year, shoppers couldn’t get enough of the look marketed as channeling ‘Angelina Jolie’s sex appeal and Shirley Temple’s innocence.’
James Gager, Senior Vice President and Creative Director of M.A.C. Worldwide, believed the partnership was a no-brainer.
‘Both M.A.C. and Hello Kitty are globally loved,’ said Gager. ‘There are Hello Kitty-obsessed fans and M.A.C. addicts. Both brands represent high-end as well as street fashion, inexpensive items and couture.’ M.A.C. Cosmetics, widely used on supermodels and the average consumers to create a flawless face without breaking the bank, first approached Sanrio to collaborate on a collection that pays tribute to the famous white kitty.
M.A.C. Hello Kitty continues to channel femininity with a hot pink theme that’s bridges generation gaps. Conditioners in toasty cherry blossom and dusty rose create plump pouts. Lipsticks such as ‘Big Bow’ are matte, rich, and sensuous, all thanks to its glamorous shade of Hollywood cerise, adored by punk princesses and statuesque sirens alike. Lip gloss or ‘Dazzleglass’ are light and radiant with colours such as ‘Kitty Kouture’, a sheer pale pink with frosted red and gold shimmer. For sexy cat eyes, M.A.C. Hello Kitty offers eyeshadow quads such as ‘Too Dolly Pink’ with runway-ready shades including turquoise, sparkly black, and bright violet, one of the top trends to appear during New York Fashion Week.
While many products originally offered by M.A.C. Hello Kitty have become collectables since premiering, fans can still purchase Hello Kitty Beauty Powder in ‘Pretty Baby’ for sun-kissed cheeks with a touch of gold. If you’re vigilant enough, online boutiques offer an array of M.A.C. Hello Kitty limited edition products, including petite makeup bags and creamy lip tints, all containing the line’s signature black patent packaging and the iconic kitty face in Swarvoski crystals. Honour Hello Kitty’s 35th anniversary and add a dash of colour to the sombre winter season! Here, Kitty Kitty…


