Halloween fever is raging this year as dark lipsticks take centre stage. Whether you err on the side of Goth or are usually pretty in pink, a deep lip colour goes a long way this winter. Back after a brief flirtation in Spring, this season’s trend is bigger and bolder.

NARS’ Fast Ride is the perfect shade of mulberry for dark lip virgins. Available in three shades of varying intensities, start with Sheer and build up to Satin if you dare. If you’ve got a fetish for something stronger à la Lily Allen, then you’ll love Les Noirs de Chanel – especially the creamy Rouge Allure Hysteria.

Remember to use a matching lip liner: the deeper the shade, the messier the bleed. And it’s a cardinal sin to hype up your eyes when you’re playing up the dark lips look. This season, lip service is all about being deep, dark and daring.